Industrial policy
A green swan that keeps value creation, jobs, and sustainable growth in Europe will need a strong
industrial policy. We are witnessing a paradigm shift in the design of industrial policy at EU and
national levels, with proposals on the table that were unthinkable even two years ago, such as a
European Sovereignty Fund or extra subsidies for clean technologies ‘made in Europe’. Here is a list
of six success factors for an effective industrial policy in heating.
● Ramp-up of EU manufacturing capacity via public support in R&D, capex (direct funding and
accelerated depreciation), skills, and guarantees. It is possible to leverage existing instruments such
as the EU Innovation Fund and the Temporary Crisis Framework for State Aid.
● Speed. Support measures, especially financial instruments, must kick in immediately, with faster
lead-times. The approval duration of Important Projects of Common European Interests, for example,
is inappropriate for the heat pump opportunity. Forced import of renewable solutions can be avoided
by giving sufficient lead time to the European industry for the ramp-up of manufacturing capacities.
● Skills. Leverage the European Social Fund and other instruments such as the EU Pact for Skills to
attract and train installers (see above).
● Regulatory certainty. The Fit for 55 package combined with national initiatives will be a strong
driver for investments. A priority is to steer those investments and leapfrog into environmentally
friendly, circular, and resource-efficient solutions. Most European heating manufacturers consider
that there is no conflict between increasing production capacities to reach the 10 million heat pump
target by 2027, and higher environmental goals, for example via the F-gas and REACH regulation.
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● Subsidies targeting end-users. A priority is to secure demand for low-carbon solutions until
economies of scale and innovation further reduce their production costs. Behavioural economics
shows that upfront costs have a greater impact on final consumer decisions than total cost of
ownership; this has to be factored into the design of national subsidy schemes. Extra subsidies for
products ‘made in EU’ would also be a strong pull for European-based manufacturing.
● Supply chains. Evaluate and support the European production and diversification of the supply of
key components such as compressors, semiconductors, and power electronics—for example, with an
extension of the framework set out in the European Chip Act to other critical clean technologies.
The long-term perspective
A green swan in buildings would unleash an exponential ramp-up of heat pumps by 2030, a giant
renovation wave, and millions of prosumers (actors both consuming and producing energy)
benefiting from self-consumption and selling flexibility to the grid. A question that remains open is
the role of green gases in buildings.
A study was commissioned by EHI to compare a full-electric scenario (Pathway A) with a balanced-
mix scenario (Pathway B) where the heating stock is fully carbon neutral by 2050. Its findings
projected that, in the latter scenario, gas demand goes down to 460 TWh in 2050 vs 1280 TWh in